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Course 01

Stop learning terms. Start building strategy.

Learn how brands grow online. Build content plans, run campaigns, manage real clients, and present a full portfolio, supervised by working Zap Media agency professionals from day one.

Apply for Batch 01 Find the Course That Fits You
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26 Sessions
12 Modules
3mo Duration
15 Jun Batch 01 Starts
Batch 01: Enrolling Now
Digital Growth & Client Strategy
Starts 15 June 2026
Weekday 3 sessions/week or Weekend 2 sessions/week
Beginner to Market-Ready
In-person at Bahria Town Karachi
Fee & Admission Details
Seats are limited. Registration closes once the batch is full.
Course 01 Batch 01 · June 2026
13 / 20 seats confirmed Seats filling fast
7
Seats Left
Course Deliverables

You graduate with a real portfolio,
not a certificate.

Every worksheet becomes one strategic decision for a brand you build from day one.

8
Real deliverables
All agency-reviewed before graduation
01 Brand Profile & Positioning
02 Audience Persona (Primary & Secondary)
03 30-Day Content Calendar
04 Caption Bank (30 Captions)
05 Campaign Brief
06 Client Brief & Agency Response
07 Performance Report
08 Final Strategy Presentation
01 · Brand
Brand Profile
Approved
02 · Persona
Audience Persona
A
B
03 · Strategy
Content Calendar
04 · Copy
Caption Bank
30
captions
05 · Campaign
Campaign Brief
06 · Client
Client Response
Sent
07 · Report
Performance Report
08 · Final
Strategy Presentation
Agency-reviewed · Portfolio-ready · Yours to keep
Full Curriculum

12 Modules.
Zero Filler.

Click any module to explore what's inside. Every session builds toward your portfolio.

00
Orientation & Academy Intro
1 session
01
Research, Inspiration & Agency World
2 sessions
02
Introduction to Digital Marketing
2 sessions
03
Consumer Behavior & Audience Research
2 sessions
04
Brand Positioning & Voice
3 sessions
05
Content Planning & Strategy
2 sessions
06
Social Media Management
2 sessions
07
Caption Writing
2 sessions
08
Campaign Thinking
2 sessions
09
Reporting Basics
1 session
10
Client Servicing & Project Management
3 sessions
11
Proposal Writing & Briefing
2 sessions
12
Portfolio Presentation Day
2 sessions
00
Module 00

Orientation & Academy Introduction

1 session

You define your imaginary business: the B2B or B2C brand you'll build, market, and present throughout the entire course. Instructors show 3 real Pakistani examples before you begin.

L.A.B.P.P Framework Imaginary Business Setup B2B vs B2C AI as workflow Business Concept Sheet
26 Sessions ·  12 Modules ·  Every session produces a portfolio deliverable
AI Integration

AI is in every session.
It never replaces your thinking.

The rule: AI suggests. You decide. Trainees use AI to research, generate options, and draft at speed, then compare, validate, and rewrite everything in their own voice. AI that you can't explain is just noise.

The evidence hierarchy: client input → platform observation → tool data → AI inference. In that order of trust. AI lives at the bottom. You work up from there.
Research
Discover what your audience is searching, verify competitor positioning, and build evidence-backed insights.
AnswerThePublic Ubersuggest / KWFinder Perplexity AI
Draft
Generate caption options, brand name ideas, moodboard references, and positioning drafts at speed.
ChatGPT / Claude / Gemini AI Image Tools
Manage
Schedule, analyse audience data, and manage engagement the way real agency accounts run.
Meta Business Suite
The evidence hierarchy: client input → platform observation → tool data → AI inference. In that order of trust.
Free Pre-Admission Workshop

Join our free workshop
before Batch 01.

Attend a free workshop before choosing your course.

Live Session
Q&A, walkthrough, and real examples
Register for Free Workshop
Your First Step

One Concept.
Everything
You Build.

Every trainee starts with one business concept and turns it into a complete marketing direction.

This course owns the strategy layer: audience, positioning, content direction, campaign planning, and client-ready decisions.

Your Business Concept
Dastoor Wear
Modest Streetwear
Category
Modest Streetwear
Target Audience
Style-conscious youth in Pakistan
Positioning
Oversized. Modest. Made for everyday wear.
Visual Direction
Portfolio Outputs From Your Concept
This course focuses here.
Concept→ Brand→ Campaign→ Reel→ Website→ Ads
Brand Identity
Dastoor Wear brand identity portfolio output
Campaign
Dastoor Wear campaign portfolio output
Reel / Short
Dastoor Wear reel short portfolio output
Website
Dastoor Wear website portfolio output
Ads
Dastoor Wear ads portfolio output

Swipe to see what you build →

Who Should Apply

Built for doers.
Not passive learners.

This course is for you if…
You want to work at a digital agency, manage clients, or run campaigns
You run a small business and want to market it properly, not just post randomly
You're a recent graduate with no portfolio and want to change that in 3 months
You already post for brands informally and want to do it professionally with proof
You want your work reviewed by working agency professionals, not just a teacher
No prior experience needed
You don't need a marketing background. Module 00 starts from zero.
You don't need design skills. This course is strategy, planning, and communication.
You will use AI tools, but you'll be taught how to use them, not expected to already know.
You do need to commit: attend sessions, complete Workbook tasks, and present weekly.
This is Course 01, the strategy and client-facing track for trainees who want to understand how brands grow.
The Weekly Agency Pitch

Present. Defend. Improve.

Every week, trainees present their work, explain their decisions, receive feedback, and revise. This builds the habit agencies actually expect: showing work, taking critique, and improving fast.

STEP 01
Deadline is a deadline
Set, kept, communicated in advance if there's a problem. No extensions without notice.
STEP 02
Show your work, not your effort
The output is what's reviewed. "I tried" is not a submission. "Here's what I built and why" is.
STEP 03
Feedback is not personal: it's professional
Structured critique from instructors and peers. Specific, actionable, and agency-standard.
STEP 04
Revise to market-ready
Work that isn't portfolio-ready is improved until it is. The bar is Zap Media's professional standard.
26 pitch moments
Agency-reviewed work
From Beginner to Market-Ready

What changes inside this course?

The difference between beginner thinking and market-ready thinking.

01 Caption Writing
Weak beginner thinking
"Post daily on Instagram to grow."
Market-ready thinking
"Use Instagram Reels for awareness, WhatsApp for inquiry, and a 30-day calendar based on two audience personas."
02 Audience Persona
Weak beginner thinking
"Everyone is my audience."
Market-ready thinking
"Build two clear audience personas based on need, behavior, and buying intent."
03 Client Brief Response
Weak beginner thinking
"Just make some posts for Instagram."
Market-ready thinking
"Turn the brief into a content direction using Instagram for awareness, WhatsApp for inquiry, and a 30-day calendar built around two audience personas."
This course trains better thinking, not just more tasks.
Sharper Thinking Stronger Strategy Better Results Market-Ready
Admissions

Admissions are open.

Choose one course track for this batch. If you already know your direction, apply now. If you are unsure, take the Course-Fit Check or speak with admissions on WhatsApp.

Duration
3 months
Per course, per batch
Courses
5 tracks
One course per trainee
Seats Per Course
20
Limited intake per batch
Batch Starts
15 June 2026
Batch 01 start date
Location
Bahria Town Karachi
Suite 401–402, Empire Business Center
Fee
Rs30,000
Total fee for 3 months
Monthly Payment
Rs10,000
Per month
Discount
10% Off
Pay the full fee at once and save 10%
Save Rs 3,000 with full payment
Pay in Full
Rs 27,000

Save 3,000 when you pay the full fee at once.

Enroll Now
Monthly Payment
Rs 10,000 / month

3 monthly payments. Total fee: Rs 30,000.

Get Monthly Payment
Take Course-Fit Check WhatsApp Admissions
Questions

Common questions, honest answers.

Still unsure? Come see us in person before you decide.

Ask on WhatsApp
Do I need prior experience in marketing or design?
No. This course starts from zero and builds to market-ready. Module 00 introduces everything from scratch: what an agency is, what digital marketing actually means, and how this course works. No design, coding, or prior marketing knowledge required.
Is this an online or in-person course?
In-person, at Suite No. 401-402, 4th Floor, Empire Business Center, Main Jinnah Ave, Bahria Town Karachi. Weekly pitches, live instructor reviews, and real-time feedback are core to the learning; they don't translate to a screen. We encourage you to visit before enrolling.
What batch options are available and when does it start?
Batch 01 starts 15 June 2026. You can join a Weekday Batch (3 sessions per week, approximately 9 weeks) or a Weekend Batch (2 sessions per week, approximately 13 weeks). Both complete the full 26-session curriculum. WhatsApp admissions to confirm seat availability and batch timing.
What do I actually walk away with after 26 sessions?
A complete portfolio built around your imaginary business: a brand profile, dual audience persona, 30-day content calendar, 30-caption bank, a campaign brief, a client brief exchange, a performance report, and a full set of professional client communications. Everything reviewed by Zap Media agency professionals.
How does the refund policy work?
Attend the first week. Experience the class, the system, the environment, and the people. If it doesn't feel like the right fit, you can request a refund within that window. This exists because we believe you should make the decision after experiencing the course, not based on a brochure.
Will I work on real client projects during this course?
All deliverables in this course are built around your imaginary business, not a real client brief. This is intentional: you make all the decisions, own all the work, and build a complete portfolio without the pressure of a live account. Top performers from Portfolio Day are considered for real client project teams at Zap Media.
How is this different from a YouTube tutorial or an online course?
A tutorial teaches you what to do. This course makes you do it, present it, defend it, and revise it to a professional standard, every week, in person, in front of instructors who run a real agency. The output isn't a completion certificate. It's 8+ pieces of reviewed work you can show to any employer or client.
Applications Open

Secure your seat.
Digital Growth. Batch 01.

Seats are limited by design. Small batches mean every trainee gets instructor attention. Once the batch is full, registration closes.

Admission Form Batch 01 · Open
Reserve your seat
Submitting sends your info to our admissions team. We'll reach out on WhatsApp within 24 hours.
VERIFICATION ROOM

Visit. Verify.
Then Decide.

01
Our Address

Visit us at: Suite No.401-402, 4th Floor, Empire Business Center, Main Jinnah Ave, Bahria Town Karachi.

VERIFIED
02
Agency Supervision

Your work is guided, reviewed, and approved by Zap Media professionals, using the same agency system as real client work.

AGENCY REVIEWED
03
Workbooks & Worksheets

Trainees receive structured worksheets, workbooks, briefs, checklists, and practical class materials, so learning turns into portfolio evidence you own.

VERIFIED MATERIALS
04
Guarantee

Join the first week. Experience the class, system, and environment. If it doesn't feel right, you can ask for a refund within the first week.

REFUND WINDOW
05
Internship Opportunity

Top-performing trainees from each course may be considered for internship opportunities at Zap Media Private Limited, based on performance, attendance, portfolio quality, and instructor review.

PERFORMANCE-BASED
No fake guarantee. No hidden promise. Just a system you can verify before you commit.
READY TO START?

Stop planning to start.
Batch 01 is filling up.

Five courses. Twenty seats each. Bahria Town Karachi. Limited seats per batch. Agency-standard class sizes.

Apply for Batch 01 Register for Free Workshop
Application takes 3 minutes · Admissions team replies on WhatsApp →
Batch 01 · June 2026
Seats Filling Fast
60 / 100 seats confirmed
40 Left
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