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Course 04

Stop boosting posts. Start making campaign decisions.

Learn Meta Ads, Google Ads, objectives, audiences, budgets, KPIs, reporting, testing, and optimization through a campaign-thinking system built for real business decisions.

Apply for Batch 01 Find the Course That Fits You
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28 Sessions
2 Platforms
3mo Duration
15 Jun Batch 01 Starts
Batch 01: Enrolling Now
Performance Ads Mastery
Starts 15 June 2026
Weekday 3 sessions/week or Weekend 2 sessions/week
Beginner to Market-Ready
In-person at Bahria Town Karachi
Fee & Admission Details
Seats are limited. Registration closes once the batch is full.
Course 04 Batch 01 · June 2026
10 / 20 seats confirmed Seats filling fast
10
Seats Left
Course Deliverables

You graduate with a real portfolio,
not a certificate.

Every worksheet connects the campaign chain: goal, KPI, objective, audience, creative, budget, result, diagnosis, and next test.

8
Campaign deliverables
All agency-reviewed before graduation
01 Brand Brief + Offer Sheet
02 KPI Selection Sheet
03 Objective Alignment Sheet
04 Funnel Map
05 Meta Campaign Structure
06 Audience Plan
07 Google Search Plan
08 Campaign Report + Optimization Log
01 · Brand
Brand Profile
Approved
02 · KPI
KPI Sheet
A
B
03 · Obj
Objective Map
04 · Funnel
Funnel Map
30
captions
05 · Meta
Meta Campaign
06 · Audience
Audience Plan
Sent
07 · Google
Google Search
08 · Report
Campaign Report
Agency-reviewed · Portfolio-ready · Yours to keep
Full Curriculum

11 Modules.
Zero Filler.

Click any module to explore what's inside. Every session builds toward your portfolio.

00
Orientation & Offer Definition
1 session
01
Measurement Before Media Buying
3 sessions
02
Meta Ads Foundation
3 sessions
03
Meta Ads Planning Depth
4 sessions
04
Meta Campaign Types
3 sessions
05
Google Ads
3 sessions
06
Performance Math
2 sessions
07
Optimization, Testing & Diagnosis
3 sessions
08
Full Mock Campaign Build
3 sessions
09
Live Demo Campaign & Reporting
2 sessions
10
Final Campaign Presentation
1 session
00
Module 00

Orientation & Offer Definition

1 session

You define the imaginary business, the offer, and the business goal that will drive every campaign decision in the course. Instructors show two real Pakistani ad campaigns: one with clear business logic, one without. You complete your Brand Brief + Offer Sheet.

Core campaign chain Brand Brief + Offer Sheet Why the offer matters before the ad AI offer stress-test Pakistani market examples
26 Sessions ·  12 Modules ·  Every session produces a portfolio deliverable
AI Integration

AI helps you draft faster.
It never replaces campaign judgment.

The rule: AI suggests. You decide. Students use AI to research, generate options, and draft at speed, then compare, validate, and rewrite everything in their own voice. AI that you can't explain is just noise.

The evidence hierarchy: client input → platform observation → tool data → AI inference. In that order of trust. AI lives at the bottom. You work up from there.
Research
Discover what your audience is searching, verify competitor positioning, and build evidence-backed insights.
AnswerThePublic Ubersuggest / KWFinder Perplexity AI
Draft
Generate caption options, brand name ideas, moodboard references, and positioning drafts at speed.
ChatGPT / Claude / Gemini AI Image Tools
Manage
Schedule, analyse audience data, and manage engagement the way real agency accounts run.
Meta Business Suite
The evidence hierarchy: client input → platform observation → tool data → AI inference. In that order of trust.
Free Pre-Admission Workshop

Join our free workshop
before Batch 01.

Attend a free workshop before choosing your course.

Live Session
Q&A, walkthrough, and real examples
Register for Free Workshop
Your First Step

One Concept.
Everything
You Build.

Every trainee starts with one business concept and turns it into a campaign system with logic before money is spent.

This course owns the paid growth layer: objectives, audiences, ad copy, budgets, KPIs, reports, diagnosis, and optimization.

Your Business Concept
Dastoor Wear
Modest Streetwear
Category
Modest Streetwear
Target Audience
Style-conscious youth in Pakistan
Positioning
Oversized. Modest. Made for everyday wear.
Visual Direction
Portfolio Outputs From Your Concept
This course focuses here.
Concept→ Brand→ Campaign→ Reel→ Website→ Ads
Brand Identity
Dastoor Wear brand identity portfolio output
Campaign
Dastoor Wear campaign portfolio output
Reel / Short
Dastoor Wear reel short portfolio output
Website
Dastoor Wear website portfolio output
Ads
Dastoor Wear ads portfolio output

Swipe to see what you build →

Who Should Apply

Built for media buyers.
Not boost-button operators.

This course is for you if…
You want to plan, set up, and report on Meta and Google ad campaigns professionally
You run a business and want to understand why your ads work or why they do not
You are a recent graduate with no campaign portfolio and want to build one in 3 months
You already boost posts and want to replace that with proper campaign thinking and KPI logic
You want your campaign decisions reviewed by agency professionals, not just a teacher
No prior experience needed
You do not need prior ads experience. Module 00 starts with campaign thinking, not platform setup.
You do not need design skills. This course is strategy, objectives, budgets, KPIs, and reporting.
You will use AI tools to draft copy and stress-test ideas, but you decide every campaign choice.
You do need to commit: attend sessions, complete Workbook tasks, and present every week.
This is Course 04, the performance marketing specialisation at Zap Hunar. Standalone and complete.
The Weekly Agency Pitch

Present. Defend. Improve.

Every week, trainees present their work, explain their decisions, receive feedback, and revise. This builds the habit agencies actually expect: showing work, taking critique, and improving fast.

STEP 01
Goal clarity
What is the business trying to achieve? Every campaign must trace back to one clear business goal before a single setting is touched.
STEP 02
KPI logic
Which metric will tell us if this campaign is working? KPI selection must happen before the campaign launches, not after looking at results.
STEP 03
Objective alignment
Does the campaign objective match the business goal? The most common failure in Pakistani ad accounts is choosing an objective without understanding what it tells the platform to optimise for.
STEP 04
Audience reasoning
Who is the cold audience, who is warm, who is hot? Each stage needs different creative, copy, objective, and budget logic.
26 pitch moments
Agency-reviewed work
From Beginner to Market-Ready

What changes inside this course?

The difference between beginner thinking and market-ready thinking.

01 Campaign Starting Point
Weak beginner thinking
"I boost posts and hope."
Market-ready thinking
"I build campaigns from business goals."
02 Objective Selection
Weak beginner thinking
"I choose objectives randomly."
Market-ready thinking
"I match goal, KPI, and objective."
03 Reading Results
Weak beginner thinking
"I judge ads by likes."
Market-ready thinking
"I read results in business context."
04 Audience Targeting
Weak beginner thinking
"I target broad audiences blindly."
Market-ready thinking
"I plan cold, warm, and hot audiences."
05 Optimization
Weak beginner thinking
"I change campaigns randomly."
Market-ready thinking
"I optimize with a hypothesis."
06 Platform Scope
Weak beginner thinking
"I only know Meta Ads."
Market-ready thinking
"I understand Meta, Google Search, reporting, and diagnosis."
This course trains campaign thinking, not button clicking.
Campaign Logic KPI Thinking Diagnosis Skill Market-Ready
Admissions

Admissions are open.

Apply for Performance Ads Mastery if you want to learn Meta Ads, Google Ads, campaign planning, budget logic, KPI tracking, reporting, and optimization thinking in 3 months.

Duration
3 months
Per course, per batch
Courses
5 tracks
One course per trainee
Seats Per Course
20
Limited intake per batch
Batch Starts
15 June 2026
Batch 01 start date
Location
Bahria Town Karachi
Suite 401–402, Empire Business Center
Fee
Rs30,000
Total fee for 3 months
Monthly Payment
Rs10,000
Per month
Discount
10% Off
Pay the full fee at once and save 10%
Save Rs 3,000 with full payment
Pay in Full
Rs 27,000

Save 3,000 when you pay the full fee at once.

Enroll Now
Monthly Payment
Rs 10,000 / month

3 monthly payments. Total fee: Rs 30,000.

Get Monthly Payment
Take Course-Fit Check WhatsApp Admissions
Questions

Common questions, honest answers.

Still unsure? Come see us in person before you decide.

Ask on WhatsApp
Is this course only about Facebook boosting?
No. This course is about campaign thinking, not button clicking. Module 1 starts with measurement: goals, KPIs, objectives, and funnel logic. Ads Manager setup comes after you understand why every setting exists. Boosting is not taught here because it is not campaign management.
Will I learn Meta Ads and Google Ads?
Yes. Meta Ads is the primary platform, covering modules 2 through 4 across 10 sessions. Google Ads (Search) is covered in module 5 across 3 sessions. You will understand the fundamental difference between the two: Meta creates demand, Google captures it.
Do I need ad account experience before joining?
No. The course assumes zero prior platform knowledge. Module 0 starts with campaign thinking: what a media buyer actually does, what market-ready means in the Pakistani context, and why measurement comes before media buying. The platform is introduced after the thinking framework is established.
Will we spend real money on ads?
Trainees build and prepare full campaign systems using a mock campaign model throughout the course. Real ad spend only happens under supervisor approval. No campaign goes live without review. Near the end of the course, trainees observe a supervised live or demo campaign and apply their diagnosis and reporting skills to real or realistic data.
Will I learn reporting and KPIs?
Yes. KPIs are taught in Module 1 before any platform is opened. Performance math (CPR, ROAS, ROI, CAC, LTV) is covered in Module 6. Reporting and post-campaign diagnosis are covered in Module 9. Trainees leave able to write a professional campaign report and make a next-test recommendation.
Will I learn audience targeting?
Yes. Cold audience building (interest targeting, demographic targeting, broad targeting), Custom Audiences (page engagers, video viewers, lead form openers), and Lookalike Audiences are all covered in Module 3. You will build a complete audience plan for cold, warm, and hot stages before building any campaign.
Is this beginner friendly?
Yes, but it requires commitment. The course starts with measurement and campaign logic, not platform setup. Every week, trainees present their decisions and must explain the business reason behind them. If you want to understand why every campaign setting exists and what every number means, this course is the right starting point.
What will I build for my portfolio?
Your portfolio will include: Brand Brief + Offer Sheet, KPI Selection Sheet, Objective Alignment Sheet, Funnel Map, Meta Campaign Structure document, Audience Plan (cold, warm, hot), Google Search Plan with keyword research, and a Campaign Report with Optimization Log. Every piece is reviewed by agency instructors before the final presentation.
Will I work on real business projects?
All deliverables are built for your imaginary business, which ensures you make every campaign decision yourself and own a complete portfolio. Top performers from the final campaign presentation may be considered for real client project team opportunities at Zap Media.
Is internship guaranteed?
Internship is not guaranteed. Top-performing trainees from each course may be considered for internship opportunities at Zap Media Private Limited, based on performance, attendance, portfolio quality, and instructor review. The decision is made after the final presentation.
Applications Open

Secure your seat.
Performance Ads Mastery. Batch 01.

Seats are limited by design. Small batches mean every trainee gets instructor attention on their campaign decisions. Once the batch is full, registration closes.

Admission Form Batch 01 · Open
Reserve your seat
Submitting sends your info to our admissions team. We'll reach out on WhatsApp within 24 hours.
VERIFICATION ROOM

Visit. Verify.
Then Decide.

01
Our Address

Visit us at: Suite No.401-402, 4th Floor, Empire Business Center, Main Jinnah Ave, Bahria Town Karachi.

VERIFIED
02
Agency Supervision

Your work is guided, reviewed, and approved by Zap Media professionals, using the same agency system as real client work.

AGENCY REVIEWED
03
Workbooks & Worksheets

Students receive structured worksheets, workbooks, briefs, checklists, and practical class materials, so learning turns into portfolio evidence you own.

VERIFIED MATERIALS
04
Guarantee

Join the first week. Experience the class, system, and environment. If it doesn't feel right, you can ask for a refund within the first week.

REFUND WINDOW
05
Internship Opportunity

Top-performing trainees from each course may be considered for internship opportunities at Zap Media Private Limited, based on performance, attendance, portfolio quality, and instructor review.

PERFORMANCE-BASED
No fake guarantee. No hidden promise. Just a system you can verify before you commit.
READY TO START?

Stop planning to start.
Batch 01 is filling up.

Five courses. Twenty seats each. Bahria Town Karachi. Limited seats per batch. Agency-standard class sizes.

Apply for Batch 01 Register for Free Workshop
Application takes 3 minutes · Admissions team replies on WhatsApp →
Batch 01 · June 2026
Seats Filling Fast
60 / 100 seats confirmed
40 Left
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